Echinacea Purpurea ‘Magnus’

Product Details

We’re partial, of course, to our own selection of the Purple Coneflower, but we find real value in the popular Echinacea purpurea ‘Magnus’ variety, whose petals are an especially vibrant carmine-rose shade and are held almost horizontally, making a more open face than the shuttlecock shape of the species. Lovely with the blue wands of Perovskia, another stalwart of the late-summer garden.

Echinacea, a North American genus in the Daisy family, has big, bright flowers that appear in late June and keep coming into September. Plants thrive in average soils or hot, dry conditions, shrug off cold, and are equally at home in full sun or partial shade. Blooms last well as cut or dried flowers, and the large cone at the heart of the flower head turns black as the seeds mature, adding further interest and providing nourishment for goldfinches. We offer three excellent strains of Purple Coneflower, E. purpurea, a rugged species that is native from Iowa and Ohio south to Louisiana and Georgia, and is a great garden plant everywhere in between.

For information on the growing and care of Echinacea, click Growing Guide.

Please note: So plants may properly establish before winter, we recommend early fall planting of Echinacea in colder zones (Zones 5 and lower).

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How to see a 3D model of this item

1. Click on the 3D Model image in the image gallery.

2. A pop up will open with the 3D model of the item. You can move the 3D model around with your mouse if on a computer or with your finger on your device. The 3D model represents a mature plant that is approximately 3 years old.

How to use (AR) Augmented Reality to see this item in your garden

1. Make sure your device has a camera and is connected to the internet. If you want to see the item in your garden and are on your computer, click the 3D Model image on your computer and a QR code will open that will allow you to open the link on your device.

2. Once you have clicked the 3D Model image on your device, go outside and face your device camera toward where you would like to see how the item will look in your garden.

3. To see the item in your own garden, click on the [AR] link in the lower right-hand corner of the screen. You might need to wait a few seconds for the AR experience to load. This only works from a device with a camera such as a mobile phone or a tablet.

4. Allow your device to access the camera, if prompted.

5. Point your device’s camera at the area where you want to place the plant or garden.

6. The website will use Augmented Reality to place a virtual image of the item in the space you are looking at through your device’s camera. You can adjust the position of the virtual item by using two fingers to resize the item, or one finger to move the item around the screen, until you’re satisfied with how it looks. To get an accurate sense of the size of this item, we recommend measuring out the area where you would like to plant it (the spacing for this item is 18″), and staking or flagging the borders so that you will have an accurate idea for the mature size of the item while using AR (the magnifier only enlarges the 3D model of the item, it does not change the actual size of the item). The 3D model represents a mature plant that is approximately 3 years old.

7. Move your device around to view the item from different angles and get a better idea of how it will look in your garden.

8. Once you have everything lined up, take a screenshot or tap the screen to show the AR experience controls and press the white circle to take a photo of the AR image to save it for future reference.

9. If you decide to purchase the item, you can use the AR image as a reference for placement in your garden.